A women's fashion e-shop that carries the showroom's eye onto the screen and turns it into a sale.
- Industry
- Retail / Women's Fashion
- Project type
- E-commerce Development / WooCommerce E-shop
- Goal
- Online sales with the showroom's imagery
Project Overview
VogueNRogue is a women's fashion showroom in Ano Liosia, selling clothes on how they fit: jeans, bodysuits, jumpsuits, co-ord sets.
The e-shop had to carry that same fitting-room experience online, where the customer cannot put the garment on, and take her to checkout without doubt.
The Goal
In fashion the sale is lost to doubt: how it falls, in which colour, in which size.
The main goals were:
- every garment shown on a real body, not a mannequin,
- colour chosen without leaving the listing,
- a clean category structure for fast browsing,
- a short path from product to basket,
- the same ease when buying on a phone.
What We Built
We built a WooCommerce e-shop where the photograph makes the sale and the interface simply stays out of the way.
The e-shop includes:
- a homepage that presents each collection through the showroom's own photography,
- 8 product categories with sub-categories by use, everyday and athletic,
- colour and fabric swatches on the product card itself,
- product pages with multiple shots, sizes, a fit description and add-to-basket,
- wishlist, basket, checkout and a customer account,
- order tracking and a returns request,
- a Google reviews section,
- Google Tag Manager for measuring purchase behaviour.
Key Features
Every item below, on the real screen it lives on.
- 01
The collection as a filtered window
New arrivals rotate through tabs by category, so the visitor sees three different collections without ever changing page.
voguenrogue.gr/ - 02
Categories that show rather than describe
Every category becomes a tile carrying its own photograph, so navigation happens by eye instead of by reading a menu.
voguenrogue.gr/ - 03
Colour and size before the click
Colour swatches already appear inside the listing, and the product page gives sizes, the fit description and add-to-basket on a single screen.
voguenrogue.gr/shop/glam-corset/ - 04
Buying on a phone
On mobile the product grid keeps the swatches, the discount badges and the wishlist, so the purchase can be completed with a thumb.
Build Sheet
As measured on the live site.
- Platform
- WordPress, WooCommerce
- Products
- 15
- Product categories
- 8
- Pages
- 17
- Variations
- Colour and fabric swatches, across 10 colours
- Features
- Wishlist, order tracking, returns request
- Measurement
- Google Tag Manager
- Language
- Greek
Project Outcome
The showroom now has an e-shop that sells the way the store sells, through the image. The customer sees the garment worn, picks colour and size without getting lost, and completes the purchase on her phone.