A professional nail-supply e-shop of 1,382 products, where the whole job is finding the right one in two clicks.
- Industry
- Retail / Professional Nail Supplies
- Project type
- E-commerce Development / WooCommerce E-shop
- Goal
- Online sales to professional nail artists
Project Overview
American Style Nails Academy is both an academy and a supplier of professional nail products, with a catalogue running from gel polishes and building systems to machines and tools.
The problem was never what it sells, but the scale: 1,382 products across 53 categories. The e-shop had to make that catalogue manageable for the professional who knows exactly what she wants, and inviting for the one who is still browsing.
The Goal
In a catalogue this size, the enemy of the sale is the search itself.
The main goals were:
- finding a product in a few clicks, across 53 categories,
- filtering by the criteria a professional actually uses: colour, effect, price,
- surfacing the picks of the academy's own instructors,
- showing offers and new arrivals without burying them in the catalogue,
- buying from a phone, in the salon, between two appointments.
What We Built
We built a WooCommerce e-shop where the structure of the catalogue is the product.
The e-shop includes:
- a mega menu carrying every category and its product count,
- a shop page with price, colour and effect filters, each option showing how many results it holds,
- Best Seller, New Products, Expert Picks and Trending Now sections on the homepage,
- tabs by category across the new arrivals,
- wishlist, product comparison, basket and a customer account,
- a product returns request,
- a fixed navigation bar on mobile,
- Google Tag Manager.
Key Features
Every item below, on the real screen it lives on.
- 01
The catalogue as a shop window
The main categories become photographic tiles on the homepage, giving a 53-category catalogue an entrance that does not intimidate.
americanstylenails.gr/ - 02
The instructors' picks
The Expert Picks section puts the academy's judgment ahead of the algorithm: top materials, tested, with their discount visible.
americanstylenails.gr/ - 03
Filters in the professional's own language
Filtering runs by price, colour and effect, cat eye, glass, glittery, with the number of products beside each option, so no search ends on an empty page.
americanstylenails.gr/shop/ - 04
The store in a pocket
On mobile, a fixed bar keeps shop, wishlist, basket and account always within reach, the way an app would.
Build Sheet
As measured on the live site.
- Platform
- WordPress, WooCommerce
- Products
- 1,382
- Product categories
- 53
- Largest category
- 743 products (Gel Polishes)
- Filters
- Price, colour, effect, category
- Features
- Wishlist, product comparison, returns request
- Measurement
- Google Tag Manager
- Language
- Greek
Project Outcome
A catalogue of 1,382 products stopped being an obstacle and became the argument. The professional reaches the material she wants through filters that speak her language, and the academy steers the sales with picks of its own.