GL Marketing
Case StudyThermiotissa

A restaurant website that brings Kythnos to the screen and puts the reservation one tap away.

Industry
Restaurant / Hospitality
Project type
Website Development / Restaurant Website
Goal
More reservations and visits from locals and travellers

Project Overview

Thermiotissa is a seaside restaurant in Kanala, Kythnos, set on a rise above the sea inside the island's pine forest. It opened in May and needed a website that could live up to its location.

An island visitor decides where to eat within seconds, usually on a phone. The website had to carry the atmosphere instantly and make the reservation the easiest move on the page.

The Goal

A new restaurant in a tourist destination gets no second chance at a first impression: its audience is split between Greeks and foreigners, and everyone sees it on a screen first.

The main goals were:

  • to carry the feel of the place, with real material instead of stock imagery,
  • a complete menu with prices, so visitors know what to expect,
  • two languages for the island's Greek and international audience,
  • a dedicated showcase for weddings, christenings and events,
  • a table reservation one tap away, from anywhere on the site.

What We Built

We built a custom website with a calm, summery aesthetic: a sage-and-cream palette, classic typography with handwritten accents, and drone footage over the bay of Kanala at the opening.

The website includes:

  • a hero with drone video of the bay and an immediate reservation CTA,
  • a complete menu in 12 categories with prices and dish descriptions,
  • an events page for weddings, christenings and corporate events,
  • a bilingual edition (Greek and English) that switches without a reload,
  • a contact page with a form, opening hours and location,
  • a reservation button that calls the restaurant in one tap, on every page,
  • Google Tag Manager for measuring the campaigns running alongside.

Key Features

Every item below, on the real screen it lives on.

  1. 01

    The menu, complete and priced

    Twelve categories, from Kythnos sfougata to tsipouro, each dish with its price and description. Visitors know what they will find before they sit down, in two languages.

    thermiotissa.gr/menu
    Thermiotissa — The menu, complete and priced
  2. 02

    Events with the Aegean as the backdrop

    The venue hosts weddings and christenings, so events got their own page: atmosphere, spaces and one clear request-a-quote action.

    thermiotissa.gr/events
    Thermiotissa — Events with the Aegean as the backdrop
  3. 03

    Two languages, one button

    The EL/EN switch happens in place, without a reload, across all content down to the menu itself. The island's foreign visitors read the site as if it were written for them.

    thermiotissa.gr/
    Thermiotissa — Two languages, one button
  4. 04

    Reservation in one tap

    On mobile, the video plays properly and the "Book a Table" button calls the restaurant directly. No form stands between a hungry visitor and their table.

    Thermiotissa — Reservation in one tap

Build Sheet

As measured on the live site.

Platform
Custom React SPA (Vite)
Pages
5
Menu categories
12, with prices
Languages
2 (Greek, English), no-reload switch
Hero
Drone video over the bay of Kanala
Analytics
Google Tag Manager
Conversion
One-tap call-to-book, contact form

Project Outcome

The website became the restaurant's storefront from its first season: the location sells itself through the video, the menu answers questions before they are asked, and the reservation stays one tap away, in two languages.

It also serves as the base for the Google and Meta campaigns running alongside it, with their measurement wired in. The same work has its own digital marketing case study.

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