GL Marketing
Case StudyMakris Forensics & Associates

A forensic document examination website that builds trust before the first call.

Industry
Forensic Examinations / Legal Services
Project type
Website Development / Professional Services Website
Goal
More case evaluation requests from lawyers

Project Overview

Ioannis D. Makris, M.Sc., is a Forensic Document, Handwriting and Language Technology Evidence Examiner with more than 34 years of experience, including 18 years at the Forensic Science Division of the Hellenic Police, with specialist training at the FBI and BKA.

His audience is almost exclusively lawyers and law firms, an audience that advertising language cannot persuade. The website had to speak the language of documentation: who he is, how he works, what he can prove.

The Goal

In forensic expertise, the client is not buying a service, they are entrusting a case. The expert's credibility is the product.

The main goals were:

  • to document the examiner's scientific standing with the CV at the centre of the site,
  • each service explained through its methodology, not generalities,
  • lawyers' frequent questions answered before they even call,
  • clarity about who the office serves, and through which channel,
  • one clean path to a case evaluation request.

What We Built

We built a website with a dark, institutional aesthetic: courthouse marble, ink and handwriting motifs, and typography closer to a scientific report than an advertising page.

The website includes:

  • a homepage stating who the office serves (lawyers, companies, private cases, contracts and wills),
  • the three-stage examination methodology, from microscopic observation to spectroscopy,
  • three service pages: document examination, digital evidence, audio and image analysis,
  • a CV page with the academic background and the Forensic Science Division career,
  • an FAQ with eight real questions from lawyers and clients,
  • a request form with GDPR consent and reCAPTCHA, beside every service,
  • a persistent contact strip with phone numbers and email on every page.

Key Features

Every item below, on the real screen it lives on.

  1. 01

    Services as science, not as a list

    Three pillars with real equipment and methodology: document and handwriting examination, digital evidence, audio and image. Each card leads to its own page with the procedure in detail.

    forensicassociates.gr/our-services/
    Makris Forensics & Associates — Services as science, not as a list
  2. 02

    Every service with its own form

    Each service page pairs the description of the examination with a request form alongside it. The lawyer who understood what they need never has to search for where to ask.

    forensicassociates.gr/services/eggrafa/
    Makris Forensics & Associates — Every service with its own form
  3. 03

    The CV as evidence

    34 years of experience, 18 years at the Forensic Science Division, training at the FBI and BKA. The CV page is the site's strongest exhibit, with the examiner's career documented chronologically.

    forensicassociates.gr/about-us/
    Makris Forensics & Associates — The CV as evidence
  4. 04

    Institutional presence on mobile too

    The dark aesthetic with the marble facades carries intact to the small screen, with the office phone numbers always one tap away.

    Makris Forensics & Associates — Institutional presence on mobile too

Build Sheet

As measured on the live site.

Platform
WordPress, Elementor
Core pages
6
Service pages
3
FAQ
8 questions
Language
Greek
Hero
Slider Revolution
Conversion
Case evaluation form with GDPR consent, click-to-call

Project Outcome

The website gives the office what its audience needs most: documentation. A visiting lawyer understands within minutes who the examiner is, how he works and what he can prove, and the evaluation request always sits right beside the answer.

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