GL Marketing
Case StudyApyron Group

A construction firm's website that turns 25 years of experience into quote requests.

Industry
Construction / Technical Firm
Project type
Website Development / Corporate & Lead Generation Website
Goal
More quote requests for construction and renovation work

Project Overview

Apyron Group is a technical firm working in construction, reconstruction and renovation, based in Nea Smyrni with over 25 years of experience.

The firm's capital is where its people come from: infrastructure projects such as Athens International Airport, the Athens Metro and the Attiki Odos motorway. The website had to make that capital visible within the first few seconds, and turn it into a quote request.

The Goal

In construction the client is not buying a service. They are handing over trust.

The main goals were:

  • immediate proof of expertise drawn from major infrastructure work,
  • a clear presentation of all seven services, from surveying to interior design,
  • the working process explained step by step,
  • completed and ongoing projects on show,
  • one action per page: request a quote.

What We Built

We built a corporate website with a heavy, technical aesthetic, where every section adds one more reason to trust.

The website includes:

  • a homepage that opens on the expertise rather than the logo,
  • a credibility section naming the team's infrastructure projects, with four performance counters,
  • seven dedicated service pages, each stating exactly what it covers,
  • a section on the working process,
  • a projects page with categories,
  • a contact page with a request form and a thank-you page for conversion measurement,
  • phone numbers pinned to the top of every page,
  • Google Tag Manager.

Key Features

Every item below, on the real screen it lives on.

  1. 01

    Credibility first

    Athens International Airport, the Athens Metro and the Attiki Odos motorway are named outright, and beside them four counters: 25 years, 182 studies, 300 projects, 100% technical specialization.

    apyrongroup.gr/
    Apyron Group — Credibility first
  2. 02

    Seven services, one list

    The services are laid out as a numbered list that opens in place, so the visitor can scan all seven without ever leaving the page.

    apyrongroup.gr/
    Apyron Group — Seven services, one list
  3. 03

    A service page that answers

    Every service has its own page stating exactly what it covers, with side navigation to the rest and the phone number held in a fixed spot.

    apyrongroup.gr/service/building-construction/
    Apyron Group — A service page that answers
  4. 04

    Mobile without compromise

    On the phone the hierarchy holds: expertise first, then the action. The contact button never disappears beneath the content.

    Apyron Group — Mobile without compromise

Build Sheet

As measured on the live site.

Platform
WordPress, Elementor
Pages
8
Service pages
7
Projects
Portfolio with categories
Experience
25 years, 300+ projects
Conversion
Quote request form, thank-you page
Measurement
Google Tag Manager
Language
Greek

Project Outcome

The website became the firm's first meeting: within a single screen the prospective client sees which projects the team comes from, exactly what it takes on, and how to ask for a quote.

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