How we helped a new restaurant on Kythnos build local awareness, grow reservations and bring in more visitors through Google Ads and Social Media Ads.
- Industry
- Restaurant / Hospitality (Kythnos)
- Services
- Google Ads, Social Media Ads, Local Awareness, Google Maps Traffic
- Key result
- 416 clicks for map directions, 107 clicks to call, and a visible rise in reservations and foot traffic
Live site
Overview
Thermiotissa is a restaurant on Kythnos that opened in May. The business needed immediate visibility, so it could become known both to visitors already on the island and to people planning a trip to Kythnos.
The goal was to build awareness around the new restaurant fast and drive users to real actions: clicks for map directions, phone calls and reservations.
The Challenge
The biggest challenge was that the restaurant was starting from zero, with no prior digital presence or market awareness.
On a tourist destination like Kythnos, the decision about where to eat is often shaped by immediate searches, Google Maps, social media and the impression formed before or during the trip.
So we had to appear in front of two core audiences:
- Greek users who were already on Kythnos or planning to visit.
- Foreign visitors searching for food, restaurants and experiences on the island.
Our Approach
The strategy was built on two main channels and two languages: Greek and English.
On Google, we focused on users with immediate intent, meaning people searching for restaurants, food or dining options on Kythnos. The campaigns were structured to cover both Greek and English searches, reaching the local audience, Greek travellers and foreign visitors.
On social media, we used Facebook and Instagram Ads to build local awareness, showcase the restaurant experience and put the brand in front of residents, visitors and travellers interested in Kythnos.
The core goal was not simply more visibility, but real actions: more map directions, more phone calls, more reservations and more physical visits to the restaurant.
What We Did
- Built Google Ads campaigns for local searches related to restaurants on Kythnos.
- Created campaigns in Greek and English to reach both the Greek-speaking and the international tourist audience.
- Targeted users already on the island as well as users planning to visit.
- Focused on actions with real business value: clicks for directions, clicks to call and reservation requests.
- Created Facebook and Instagram ads aimed at local awareness.
- Put the restaurant in front of audiences closely connected to Kythnos, tourism and the local experience.
- Optimized the campaign around the actions that signalled genuine intent to visit.
Results
Within the first month, the campaigns generated significant awareness and direct actions from users interested in the restaurant.
The key results:
- 82,757 reach through Facebook & Instagram Ads
- 2,200 clicks from Google Ads
- 416 clicks for map directions
- 107 clicks to call
- 171€ budget on Google Ads
- Campaigns in Greek and English covering the local and tourist audience
- A visible rise in reservations, according to the owner
- More visitors at the restaurant from its first month of operation
Key Takeaway
The Thermiotissa case shows how important it is for a new restaurant in a tourist destination to appear at the right moment, to the right audience, in the right language.
Success was not built on visibility alone, but on connecting the advertising to real actions: map directions, phone calls, reservations and physical visits.
By combining Google Ads, Social Media Ads and campaigns in Greek and English, the business managed to build awareness and generate immediate demand from its very first month, in a market where the tourist season, local search and speed of visibility play a decisive role.