How we helped a construction company create demand for Golden Visa apartments through a multilingual website, international campaigns and video content.
- Industry
- Real Estate Development / Golden Visa Properties
- Services
- Website Development, Multilingual Content, Meta Ads, Video Production, International Lead Generation
- Key result
- High demand from private investors and partners, multiple appointments and apartment sales
Live site
Overview
KEG Holdings is a construction company developing residential projects in Greece, with apartments that meet the criteria for investors interested in the Golden Visa.
The goal wasn't simply to promote a property. It was to build a complete digital system that could attract interested buyers from abroad, as well as partners: real estate agencies, brokers and professionals who can bring in qualified investors.
The Challenge
Golden Visa real estate is a specialized, demanding market. The audience isn't only in Greece but across many countries, with different languages, needs and levels of awareness.
We had to communicate with absolute clarity:
- what the project is,
- why the apartments make an interesting investment,
- how they connect to the Golden Visa program,
- why Greece is an attractive choice,
- and why a private investor or partner should contact the company.
At the same time, the audience included two distinct groups: private investors and professional partners. So the funnel had to serve both B2C and B2B interest.
Our Approach
The strategy was built on creating a premium, multilingual digital presence able to support international campaigns.
Instead of sending traffic to a plain property page, we built a website presenting the available projects, the essentials of the Golden Visa, and everything a prospective investor needs to see before taking the next step.
The content was produced in Greek, English and Turkish, so it would land directly and clearly across different markets.
In parallel, we produced video content with drone footage of the buildings and project presentations in English and Turkish, letting the campaigns speak more naturally to an international audience.
What We Did
- Built a website presenting the projects and the available apartments.
- Added information on the Golden Visa and the investment value of the properties.
- Developed multilingual content in Greek, English and Turkish.
- Created video ads with drone footage of the buildings and project presentations.
- Adapted the message for different audiences and markets.
- Launched international campaigns in countries with Golden Visa demand: Turkey, Libya, Egypt, Israel, Lebanon and other markets.
- Targeted both private investors and potential partners: agents, real estate agencies and brokers.
- Built a contact funnel leading to enquiries, appointments and professional partnerships.
Results
The campaign generated strong awareness for the project and a high volume of interest from different markets.
The key results:
- A sharp rise in the project's visibility with an international audience
- A steady flow of enquiries from private investors
- Substantial interest from partners, agents and real estate agencies
- Multiple appointments with prospective buyers and professional partners
- Real demand for the apartments meeting the Golden Visa criteria
- Sales of a significant number of apartments on the back of that demand
Key Takeaway
The KEG Holdings case shows that successful Golden Visa property marketing doesn't rest on advertising alone. It takes the right positioning, an international strategy, multilingual content, a professional project presentation and a clear contact funnel.
In a market where the buyer may live in another country and know little about either the project or the process, the digital presence has to build trust from the very first touch.
By combining a website, video content, international targeting and lead generation, KEG Holdings earned strong demand from both private investors and partners able to open new sales opportunities.