How we helped a B2B livestock supplies company create new sales opportunities in a traditional industry, through website strategy and Meta lead generation.

Agropal operates in the wholesale trade of livestock supplies, serving professionals across the livestock farming industry.

To this day, the industry works in a very traditional way. Growing the customer base relies mostly on sales reps, phone calls and in-person visits from farm to farm.

The opportunity was clear: build a digital channel that wouldn't replace the sales reps, but would bring them warmer, better-informed contacts.

Although Agropal had been present in the field for many years, plenty of professionals in the industry still didn't know the company or had never been in touch with it.

The core challenge was that we were addressing a market that doesn't behave in the classic digital way. Livestock farmers don't always actively search for suppliers online, and many commercial relationships are built through personal contact and trust.

So we had to design a system that matched the audience's behaviour: simple, direct, practical, and centred on the real problems livestock professionals face.

The strategy started from understanding the market and the end customer's needs.

Instead of simply showcasing products, we analyzed which problems Agropal solves for its customers and how those could be communicated in a clearer, more convincing way.

We built a website that presented the company, its products and the benefits of working together in a way that was understandable, credible and oriented to the needs of professionals in the industry.

We then chose Meta Ads as the primary channel, having found that a large part of the audience actively uses Facebook, especially through groups and communities around livestock farming.

The goal wasn't just traffic. It was generating B2B leads the company's sales team could act on.

• Analyzed the key problems and needs of Agropal's prospective customers.
• Built a website with a clear presentation of the company, its products and the advantages of partnering with it.
• Structured the content around the benefits for the professional farmer, not just around the products.
• Set up Meta Ads campaigns aimed at generating B2B leads.
• Targeted audiences and interests related to livestock and agricultural activity.
• Created a lead generation funnel feeding new contacts to the commercial team.
• Turned a traditional sales process into a more organized, digital-assisted sales system.
• Helped the sales reps talk to warmer leads, instead of relying solely on cold calls and physical visits.

The campaign brought new sales opportunities to an audience that had been hard to reach through digital channels in any organized way.

The results:

• +344% increase in brand awareness
• +210% increase in website traffic
• +98% increase in B2B contacts
• 8.9x estimated ROAS
• New commercial opportunities for the sales team
• Contact with professionals who didn't know the company, despite Agropal's long presence in the industry

The real long-term value of the project is even greater than the immediate ROAS, since a large share of customers who make a first purchase keep ordering repeatedly over a long period.